Polling and political analysis Cited In
What We Do
Political OPINION Research
Zenith delivers methodologically rigorous quantitative and qualitative opinion research for officeholders, candidates, PACs, advocacy groups, and think tanks — from the national to local level.
Whether it's campaign polling, issue polling, message testing, ad testing, segmentations, focus groups, or in-depth interviews, Zenith tailors each project to your objectives, timeline, and budget.
Previous clients include Democratic gubernatorial, U.S. Senate, U.S. House, state legislative, and mayoral candidates, as well as national PACs, Democratic Party committees, unions, and advocacy organizations.
Market Research
Zenith delivers strategic intelligence to companies and non-profits through cutting-edge surveys, focus groups, and in-depth interviews.
We provide data-driven insights across a range of areas — including corporate reputation, competitor benchmarking, message and ad testing, crisis response, employee engagement, M&A, and consumer segmentation — helping our clients make informed, high-impact strategic decisions.
Previous clients include Apple, Spotify, ESPN, Nike, T-Mobile, Comcast, Capital One, Morgan Stanley, The Gates Foundation, and more.
What Sets Us Apart
We're Innovators
We're Independent
We're Independent
This country is constantly evolving, and so is Zenith. We continually test new research methods to better model electorates and reach elusive audiences.
We're Independent
We're Independent
We're Independent
We conduct research with complete independence. We don’t answer to party leaders, the establishment, or interest groups. Our only allegiance is to the data.
We're Rigorous
We're Independent
We're Transparent
Methodological rigor is at the core of everything we do. We go the extra mile to deliver high-quality, high-integrity data for all of our clients.
We're Transparent
We're Independent
We're Transparent
We always walk our clients through what assumptions we’re making when modeling an electorate. Transparency builds trust, and constant reflection makes us better pollsters.
Adam Carlson, Founding Partner
Adam is a senior political polling and market research leader with 12+ years of experience delivering data-driven insights that guide strategy for campaigns, PACs, non-profits, and companies.
He's trusted by senior decision-makers to produce high-quality primary research and actionable recommendations under tight deadlines and high-stakes conditions.
You can follow him at @admcrlsn on X (formerly Twitter).